Affiliate marketing has long been touted as one of the best passive income money-making methods because you need to do very little work once you have generated the link, aside from sharing it in the right places. If you have a website, active social media accounts with huge followings or an active email list, then adding affiliate links to products or services can be a great money-spinner.
But it’s not always as easy as flogging your links and people buying from them, making you money. You need to be careful with how you use your link. The ones you share and how often you use them.
These tips can help you perfect your affiliate marketing approach for improved results.
Use Action Orientated Wording
Whether it’s a blog post, social media caption, or email, you need to create content that is focused on getting people to do something. This is what we call ‘action-oriented wording ‘. It’s about crafting your message in a way that encourages your audience to take a specific action, such as making a purchase. You can focus on a pain point that the link in question can help to resolve, or you can push how simple something is or tell people they can look like, be like, and clean like you do by using the products in the links you share. The more action-oriented your wording accompanying the link is, the more likely people will be to click it.
Relevant Content
The more relevant the link is to the content, the more likely people will be persuaded to buy it. If it’s for clothing, then you need to include videos on clothing hauls, try-ons, or styled content. If it’s for services, it needs to be in content that shows how it benefits you or can benefit the readers. This helps to remove any ‘friction ‘, which refers to any obstacles or doubts your audience might have about the product, and so on. Let’s say you have a payday loan affiliate program link; you need to use content talking about creating money fast for emergencies or the benefits of short-term loans and paying them back on time, for example.
Visual Content
If people can see something being used in real-life examples, they will be more likely to make a purchase. This means when sharing your links, you need to include visuals of it in action, so to speak, so people can get a better idea of what to expect and how it can work for them. If it’s household appliances, cleaning products, etc., you must be shown how to use it in relevant content with visual examples for more significant impact. This is an approach many influencers take on TikTok and Instagram to help them create these affiliate sales.
Keep Links Relevant
This should go without saying, but if you aren’t sharing relevant affiliate links with your audience, they won’t be buying. It can be tempting, especially in the beginning, to share links on anything and everything; however, going outside your niche won’t work well for you. If you’re a pet influencer, then sharing affiliate links for pet-related brands and products will be a good idea, as well as those crossover products that can be used for pets or humans. If you’re in the wellness sphere, you must ensure the links you use are only for products that can benefit what you do and the content you create for maximum impact.
