Are you struggling to build a brand strategy that works for your business? If you are, try these quick tips for effective branding that can help you to develop a strong brand identity.
Persistence Drives Your Brand Strategy
It used to be that only a few companies were able to create a brand strategy that got national or even regional recognition. These businesses either got lucky with media attention or had the budget to spend on top marketing and advertising agencies.
Today, with social media and content marketing, it’s a lot easier for other businesses to compete. Startups don’t need to spend thousands on advertising to get some brand recognition.
Instead, persistence is what will pay off. Creating and promoting content and working on customer outreach are the most important factors in developing a brand.
Create a Brand Persona
Your branding should tell you customers and potential customers who you are. This includes your logo, slogan, color scheme, web design, Rollstock Packaging, signage, and more. Personality is also a big part of branding.
Your company might not need a big personality for a CEO or a mascot, but a brand person can help you to define how you want your customers to see you. It can help to look at other companies with a strong personality to get some ideas of how it can be done, such as:
- Red Bull
- Chiptole
- Travelocity
These brands use a range of tools, from content creation to television commercials to showcase a well-defined personality and character that makes their branding easy to recognize as soon as you see it. To define your own personality, ask yourself, “If I created a character that shared all the traits I want people to associate with my brand, how would I describe the character?”
Don’t Underestimate Your Team Members Roles
Every piece of content that comes from your company plays a part in creating your brand identity. This is very important to remember.
Remember that content isn’t just what you post on your blog, or any videos, infographics, tweets, Facebook post, or other social media content. Every single thing that you put out that will be seen by people is a piece of content.
This means that every page on your website, emails you send out, the copy on your packaging, your social media bios, and everything else that you put out will have an impact on your branding.
This means that you have to think about your branding strategy all the time. Every employee that is part of your business needs to be on the same page about your branding strategy. Your marketing department might be the ones in charge of defining your brand, but the work that goes into putting that strategy into place is the responsibility of everyone at your company.
Social media is an easy way to get in touch with your audience to showcase your brand. This means that your brand strategy must have a strong plan in place for creating the best social content on a consistent basis that can push your brand forward.
