Business owners should be keen to embrace technology in all of its different forms. With the help of new tech, companies can stay competitive, save money and save time. Digital transformation can help brands to respond to changes in the market, and make plans for the future. To support your small company today, be sure to read up on these tech trends for 2022.
Artificial Intelligence
In 2022, many more businesses will adopt artificial intelligence solutions. Next year, businesses will be using AI in the following ways:
- AI to boost sales: With the help of sales, AI businesses can make data-based decisions, to boost growth in the long term. Using personalized sales cycles, businesses can make sure that they meet the needs of their users.
- Improving IT Infrastructures with AI: Using artificial intelligence, businesses can make their IT infrastructures more secure. Businesses can use AI to support event monitoring, and detect web request patterns. The process can help businesses to discover and intercept cyber attackers.
Augmented Reality
Brands are using augmented reality to improve their marketing campaigns and create immersive customer experiences. We’ve already seen AR adopted across many different sectors, from retail to IT and healthcare. There are endless opportunities to use AR, whether it’s for advertising or training employees. As technology advances companies there are plenty of ways for companies to streamline their operations, improving the quality of their products and services.
5G
5G refers to the latest mobile communication technology, the tech can respond to commands in just one millisecond (compared to 4G tech which responds in 200 milliseconds). Many businesses will benefit from 5G tech, especially those who rely on the ‘Internet Of Things’.
Companies that invest in 5G will be reducing their carbon footprint at the same time. When you opt for greener solutions you’ll improve your CSR strategies and your company reputation. Consumers increasingly prefer brands that are ethical and sustainable.
Productivity Software
Many organizations have adopted a permanent remote, or hybrid working model. Businesses have needed to adapt their operations and communication, relying on productivity software and tools. A few examples of productivity software tools include:
Todoist
Using this application individuals can create todoist, schedules, and collaborate on projects with their coworkers. The software includes a range of handy features such as recurring tasks, sub-projects, notifications, and reminders.
Asana
One of the leading brands of productivity software, Asana has everything you need to boost productivity within your team. With the help of Asana, you can assign projects, set deadlines, milestones, and add attachments. From task management to project tracking there’s plenty to take advantage of.
Productivity software is the best way to support your remote team. Besides this, you’ll need to provide your team with top-notch IT support. This could be anything from managed IT support, to training on MacBook best practices. A few tips and ticks can help your staff to save time. To learn how to check storage space on your Mac, check out https://setapp.com/how-to/check-disk-space-on-your-mac.
Improved Cybersecurity
As cyber security threats grow, businesses are having to adopt more advanced cybersecurity solutions. Businesses need a robust security system with many layers. Companies need multi-factor authentication, mobile device management, password managers, cloud security software, and managed IT support. For other ideas to improve your cyber security protection, consider the following:
- Provide your staff with extra cyber security training.
- Get cybersecurity insurance to protect yourself.
- Keep up to date with the latest trends in cybersecurity.
Decision Intelligence
Decision intelligence is a type of IT technology that helps entrepreneurs to predict the potential outcomes of their decisions. Decision intelligence uses AI to make key business choices, these systems make smart predictions, based on historical data. Research shows us that AI decision-making can have some distinct advantages over human decision-making. Humans tend to consider a more limited amount of data, while AI always uses all of the available info. Artificial intelligence is also more objective, (this is because it doesn’t take into account emotional factors).
Automation
In 2022 we’re going to see a huge focus on automation, an increasing number of businesses will be utilizing robotics processes, to streamline their operations. There are many benefits of robotics process automation, including reduced expenses, increased profitability, streamlined operations, employee empowerment, and improved analytics.
Businesses can use robotics process operations in many ways, whether it’s for employee onboarding, invoice processing or. improved customer service.
Influencer Marketing
Influencer marketing is already a prevalent trend, and we’re going to see it take off even more in 2022. If you haven’t already created a winning influencer marketing time, now is the time to get started. When brands work with influencers they can expand their reach, build loyalty, and boost conversions. Influencer recommendations are readily perceived as authentic, and many consumers are willing to base their buying decisions on these recommendations. There are plenty of other key marketing trends that can help brands to grow. Here are a few key ideas:
- Use video marketing to engage your audience.
- Podcasts can help you to establish yourself as a thought leader.
- User-generated content can help you to gain increased visibility.
- Chatbots can help you to collect valuable marketing data.
- Brand storytelling is the key to reaching your audience.
- Online events can help you to gain more exposure.
HR Technology
Over the last year or so, there have been plenty of changes in HR processes and technologies. Departments are using Human Resources Information Systems, to gather and store data about their employees. These systems can offer support with performance management, development and learning, and recruitment. Many companies are also using applicant tracking systems, to streamline the recruitment processes.
Throughout 2022 we’re going to see even more changes to HR processes. For instance, HR will start to play a key role in business cybersecurity. Additionally, more HR processes will be automated than ever before. As tech swiftly advances, these changes can be used to empower your HR department.
The Takeaway
As you can see, technology can support businesses in so many different ways. Embracing digital transformation is the best way to future-proof your company. Paying attention to the latest tech trends will help you to improve your business, and keep on growing.
