Local advertising campaigns are carried out after planning and designing a strategy aimed at a target audience, with specific characteristics, in a specific geographical area. An advertising campaign made with appropriate marketing techniques increases traffic to your business, increases sales and guarantees the success and expansion of the company. It is important to point out that a website that has a good SEO is necessary to promote effective marketing campaigns and place small and medium enterprises at a competitive level with large companies in their environment.
We will let you know 5 effective advertising campaigns that you should consider:
Email Marketing
It is an effective marketing strategy to establish a good relationship with your target audience.
Benefits
- Reduced sales cycles.
- Fewer costs per sale.
- Generates profits
- Generate leads and sales on demand.
- Full control over promotions in emails from any list.
- It is the only marketing technique that gives you control of the situation, to create leads and increase sales at the time you want.
Video-Mailing
It is an excellent marketing technique to promote a service or product, which offers the user useful and interesting information through a short video inserted in his email. This directed to a specific public. The audiovisual format generates 84% of mobile traffic.
Benefits
- Effective
- Very accepted by the user.
- It’s economic.
- Reaches a large number of people.
- Generates conversion
- Business client interrelation.
- It’s short.
Currently for reasons of time the user prefers to watch videos, useful, short, concrete and pleasant that catches your attention.
Ringless Voicemail
It is a marketing technique that is characterized by being voice messages, which do not have any type of ring that distracts the user. They are sent directly through the telephone operators’ prior agreement with the companies. They do not fall under the regulation of the Telephone Consumer Protection Act (TCPA), since telemarketing companies do not participate in this process.
Benefits
- It is effective.
- Economic.
- Reaches a large number of people.
- It is one of the techniques best appreciated by the user, since it does not cause distractions at work.
- It has a high percentage of conversion.
- High percentage of reception.
SMS Marketing
It is an effective marketing technique that has the particularity of reaching more users, being open or read in a high percentage generates higher results.
Benefits
- It’s economic.
- Reach more users.
- Optimal results
- Increase sales.
- Increase sales by orders.
Direct Marketing
Mass advertising carried out by the company in order to obtain a direct response from the market. It is done through telephone, mail, catalogs, internet, television, among others.
Make Direct Contact with the Client
Benefits
- Greater efficiency.
- Effectively control your campaigns.
- Meet the customer.
- Identify attractive market segments.
- Strengthening client / company relationships.
The Data Base Is Useful and Should Reflect the Behavior of the Consumer
Technological development has opened the possibility of creating new marketing techniques aimed at carrying out effective campaigns in local areas to market goods and services. These campaigns work with a database that tells them where their strategy should go to achieve expected results, taking into account specific characteristics.
